For conducting trainings and seminars it is better to rent a hall in one of the business centers or co-working halls, located closer to the city center, in places with well-developed transport infrastructure. They should be easily accessible by private car and have easy access from public transport stops or metro stations, so that all participants could get there in time at the agreed time.
The hall for seminars and trainings must meet the following basic requirements:
- Have sufficient space to comfortably accommodate the required number of participants in the class;
- have the appropriate equipment to maintain an optimal microclimate in the room;
- To have comfortable chairs or armchairs so that people can sit on them for a long time;
- have no extra furniture or bright designs that might distract listeners;
- have sufficient internal infrastructure to ensure the welfare needs of participants of the event, including smoking rooms and other amenities.
An important advantage is the hall equipped with good sound, high quality Internet connection, equipment to display videos and slides, posters, charts and other visual materials. If all this is provided by the landlord, you do not have to worry about delivering the necessary equipment by your own forces.
When choosing a venue for a training or seminar, you should consider the availability of places in the building for recreation of participants during breaks, organization of coffee-break with a sweet snack, water and hot drinks, or a full meal, if the event takes the whole working day.
Promotion and advancement of seminar (training), recruiting of listeners
Promotion of educational group events and recruiting listeners for participation in it can begin as soon as you have decided on the date and location. To promote the seminar or training any ways of advertising are good, including:
placing ads on various Internet sites: forums, social networks and blogs with similar themes;
Giving out flyers in places with the highest concentration of potential participants;
Sending invitations by e-mail, including through special paid services;
placing commercials on local television and radio, as well as ads in the press;
Targeted advertising on the Internet.
On the choice of methods of promotion affects the theme of the event, but in any case, you must make the most of all opportunities of modern advertising. For it to be effective, a seminar or training must meet the following requirements:
- To keep the old listeners and to attract newcomers by the relevance of the theme;
- be designed for a specific target audience, among which there are always people who want to acquire new information and skills;
- be useful for the listeners, as evidenced by their real feedback in various Internet forums;
- Include new information based on the latest research and trends.
When recruiting trainees, use an important tip: If you want to organize a seminar or training session from scratch so that your event does not fall through, a prerequisite for all registrants should be that they pay an advance for the course. This may be the full amount or a certain portion of it. The tiered price with a good discount at the initial stage of the event enrollment can stimulate the trainees for an earlier full prepayment.
Some nuances of a successful seminar or training
Conducting a training group session at a high level can ensure compliance with the following technical minutiae:
- organizing the meeting and registration of participants of the event, for which you can hire special people or arrange for such services with the landlord of the hall;
- creation of comfortable conditions for rest, tea or meal of participants of training (seminar) during the breaks
- availability of signs allowing trainees to quickly find the dressing room, hall, rest and smoking rooms, toilet;
- sufficient quantity of stationery (notepads, pens, etc.) given out to the participants before the event.
To consolidate the knowledge and skills gained, it is desirable to organize the sale for the participants of the seminar or training author’s books, disks and other materials with the full version of the course.
